Matching Process

The Detailed Process to Become a Franchise

Matching Process

We refer to our process as “matching” because both parties need to get to know one another over a period of time in order to decide if there’s a “match.” The Seniors business model is a fun and exciting opportunity, but it’s not right for everyone nor is everyone right for it. Our 7-step matching process is key for a successful, long term partnership

Step One

Get Acquainted

After you have filled out the Franchising Opportunity Form, a Seniors representative will schedule a “Get Acquainted” telephone call. Based on our conversation – we mutually will determine if we would like to speak again so that we may provide you with additional information, including A) the concept difference for Seniors, B) store operations, location, demographics, and C) leasing build-out and start-up costs.

Step Two

Request for Consideration

Upon receipt of your completed application, our executive team will review the application and if acceptable, award you the opportunity to continue through our process. Click here for Request for Consideration Form

Step Three

Concept Compatibility Call

Following the initial phone call, we will schedule a concept compatibility call. This call will begin with a courtesy invitation for your spouse or supportive decision-maker. During this 1-hour call, we will focus on the Seniors core values and vision. Based on our conversation – we will determine if our core values align. If so, we will ask you to fill out a Request for Consideration application.

Step Four

Mutual Expectation Call

During this 1-hour teleconference call, our team will collaborate to deliver a complete overview of all marketing, training and support programs. Depending on the level of business expertise, some candidates will be scheduled to attend a start-up workshop conference call.

Step Five

Start-Up Workshop Call

This 1-hour teleconference call is an opportunity for you to discuss the start-up process and how to open safely and creatively under budget with four key objectives:

  • How to find the least expensive money
  • How to utilize the money that will yield the very best tax advantages
  • How to minimize your personal collateral to open your business
  • How to protect your working capital In this workshop, our CEO will guide candidates through the initial franchise fee, how the landlord contributes to the buildout allowance and free rent, and discuss how to lease furniture, fixtures and equipment.

Four to 15 days prior to attending Discovery Day, we will mail or email the Franchise Disclosure Document.

Step Six

Discovery Day

After completing the Mutual Expectation call or Start-Up Workshop call, our candidate will be invited to attend a regional certified Discovery Day.

Step Seven


Agreement execution

If you would like to have someone contact you now, please fill out the following or click here for a more in-depth inquiry.


Request More Franchise Information